Creator · Writer · Founder

Entrepreneur → creator.

Designing a life on purpose, and documenting every step.

Writer, creator and consultant in London, sharing the real work of building wealth, wellness and freedom with a community of 300,000+.

Editorial portrait of Sumayah Saadi

By the numbers: reach snapshot

300,000+Combined community
185.9KTikTok followers · 6.2M+ likes
87.2KInstagram followers
33KLinkedIn followers
Find me everywhere

One voice, three platforms, all the same trust.

My community follows me across TikTok, Instagram and LinkedIn. Wherever your brand shows up, it lands in front of an intentional, high intent audience that's actually paying attention.

Sumayah Saadi's LinkedIn profile
Sumayah Saadi's TikTok profile @by.sumayah
Sumayah Saadi's Instagram profile @sumayah
About Me

Entrepreneur → creator. Designing a life on purpose.

Hi, I'm Sumayah, a writer, creator and consultant in London, living right where entrepreneurship, wellness and technology meet.

Long before any of this was on camera, I built a fashion brand and grew it to seven figures. It taught me how a brand is really made: the product, the story, and the kind of trust an audience only gives you once. And that's still the lens I see everything through.

Now I share the honest, unglamorous work with a community of 300,000+ across TikTok, Instagram and LinkedIn: building wealth, using AI and simple systems to protect my time, and shaping a life that genuinely feels like freedom. Think of it as a visual diary: candid, quietly ambitious, and always intentional.

The things I love making content about: entrepreneurship & wealth, productivity & AI, wellness & fitness, fashion & lifestyle, and the books and ideas I can never quite stop thinking about.

If your brand is for people building something, a business, their health or their future, I have a feeling we'll get along.

Say hi at info@sumayah.co.uk
Example content

Featured videos

A taste of how brands sit inside my world: native, editorial and built to convert.

View all on TikTok →
Brand content example
Brand content example
Brand content example
Example brand content
Example brand content
Example brand content
What I'm known for

Content pillars

The worlds my audience trusts me in, where brand partnerships feel natural, not forced.

01

Entrepreneurship & wealth

Building income, brand and assets from the ground up.

02

Productivity & AI

The tools, systems and workflows that give me my time back.

03

Wellness & fitness

Training, routines and the habits that hold everything else together.

04

Fashion & lifestyle

Style, living and the everyday, on my own terms.

05

Books & ideas

What I'm reading and thinking about, and why it matters.

The case for partnership

Why brands work with me

A founder who happens to create

I've built and sold real products to real customers. I don't just make content that looks good. I make content that moves people to act, because I understand what turns attention into a decision.

An audience that's actually invested

My community isn't here to scroll past. They're building businesses, improving their health and taking their money seriously, exactly the kind of intentional, high intent audience premium brands want to reach.

A premium, editorial aesthetic

My world is warm, considered and trusted. When your product sits inside my content, it inherits that tone: polished, credible, aspirational without being loud.

Genuine alignment

I only partner with brands I'd recommend to my own circle. That selectiveness is exactly why a recommendation from me lands.

Collaboration

Ways we can work together

Formats and packages can be tailored. Just tell me what you're trying to achieve.

01

Sponsored content

TikTok, Instagram Reels and feed posts that feel native to my world.

02

UGC & creator assets

Content that stops the scroll, made for you to use across your own channels and paid ads.

03

Brand ambassadorships

Long term partnerships where I genuinely live with your product and bring my audience along.

04

Talking & consulting

Brand, content and AI systems strategy, drawn from actually building a seven figure business.

05

Events & speaking

Panels, talks and appearances on entrepreneurship, creators and building with intention.

Who's watching

Audience snapshot

Top locationsUK · US · UAE
Age range18 to 44
Gender splitMajority women
What they care aboutEntrepreneurship, self improvement, wellness, faith & fashion, tech & AI

Featured / as seen in

VogueForbesManchester Evening News
Kind words

What partners say

Working with Sumayah was an absolute pleasure. From the first call to the final delivery, communication was quick, clear and warm. She took the brand brief and turned it into content that felt completely native to her world, while still hitting every message we needed. The results spoke for themselves.
Brand Marketing Lead, Fashion Brand
Sumayah is a dream partner. Professional, kind and incredibly easy to deal with. She delivered ahead of schedule, matched our brief perfectly and brought her own editorial eye that made the content feel premium. Our campaign performed above benchmark and we'd work with her again.
Founder, Wellness Brand
FAQ

Good to know

What kind of brands do you work with?
Brands that align with my world: wellness, tech and AI, finance and productivity, books, beauty and fashion, and lifestyle. If it's something I'd genuinely use, we're a fit.
Where are you based, and do you travel?
I'm based in London and available for shoots, events and collaborations locally, nationally and internationally.
How do I get your rates?
Email info@sumayah.co.uk with your brand proposal and I'll come back to you with rates and next steps.
What's your turnaround?
My timeline is two to three days for fully edited content.